Email Marketing

Maximize Engagement with Moxogo – The Synergistic Email Marketing Suite

Seamless ERP Integration

Dive into a seamless ecosystem where your email marketing campaigns are perfectly aligned with your customer data. Moxogo leverages the rich data from your ERP to tailor and target communications with precision, ensuring every message resonates with its audience.

Personalization at Scale

Transform your customer data into personalized experiences. Our solution empowers you to segment audiences based on their interactions, preferences, and purchase history, enabling you to deliver highly targeted content that increases engagement and conversion rates.

Actionable Insights and Analytics

Measure the success of your campaigns with comprehensive analytics. Track opens, clicks, conversions, and ROI to understand what works and refine your strategy. Our robust reporting tools turn data into actionable insights, driving smarter marketing decisions.

Scalable for Any Business Size

Whether you're a small startup or an established enterprise, our email marketing solution scales to meet your needs. Our system grows with you, ensuring you have the marketing muscle to reach your goals, no matter how they evolve.

Dynamic Campaign Management

Create, manage, and deploy captivating email campaigns directly from your ERP interface. With our intuitive design tools and customizable templates, crafting professional and engaging emails that capture your brand's voice has never been easier.

Automated Workflows

Set your email marketing on autopilot with advanced automation that sends the right message at the right time. From welcome sequences to re-engagement campaigns, Moxogo ensures that your communication is timely, relevant, and efficient.

Compliance and Deliverability

 Rest easy knowing that your email marketing adheres to global regulations like GDPR and CAN-SPAM. Moxogo optimizes deliverability, ensuring your emails reach the inbox while respecting customer preferences and privacy.


Expert Support and Resources

Benefit from our dedicated support team and a wealth of resources to maximize your email marketing efforts. We're here to help you every step of the way, from strategy to execution to analysis.

Integrated email marketing

Lead to more personalized and effective email campaigns, streamlined management, precise ROI tracking, and improved compliance and deliverability—ultimately enhancing overall marketing performance and customer engagement.

Challenges

Businesses might store customer information and interactions in disparate systems. This separation can lead to a lack of personalization in email campaigns, as it's difficult to segment and target customers effectively without a unified database.

Managing email campaigns without integration can be cumbersome and time-consuming. Marketers may need to manually export and import data between systems for each campaign, which increases the risk of errors and inefficiencies.

Measuring the return on investment (ROI) of email campaigns can be challenging without integration. There's often a disconnect between the email marketing platform and sales data, making it hard to track conversions and attribute sales to specific campaigns.

Staying compliant with email regulations such as GDPR and CAN-SPAM can be tricky when operating across multiple platforms. Additionally, ensuring high deliverability rates can be a complex task without a sophisticated email marketing tool.


Solutions

An integrated email marketing solution would draw from a centralized database within the ERP, allowing for detailed segmentation and personalization. Campaigns can be tailored based on customer behavior, past purchases, and preferences, leading to higher engagement and conversion rates.

With an integrated solution, marketers can manage campaigns directly within the ERP system, saving time and reducing the risk of errors. Automated data flows enhance campaign efficiency, allowing staff to focus on strategy and content rather than data management.

Providing end-to-end visibility from email campaigns to final sales. Tracking customer interactions and conversions directly related to email initiatives becomes straightforward, allowing for accurate measurement of ROI and more informed marketing decisions.

An integrated email marketing platform can help manage compliance by maintaining up-to-date records of consent and preferences across all customer touchpoints. It can also employ best practices for email deliverability, such as managing sender reputation and performing regular list cleanups, ensuring that emails reach the intended inboxes.

Email Marketing

Drag & drop editor

Use our pre-made building blocks to structure your email. Insert headers and footers, calls-to-action, images, links, snippets and many more in just a few clicks.

Personalize

Add your text and graphics in real-time directly within the editable content of your building blocks and get a live preview of what your email will look like.

Templates

Save your emails as a template and reuse them for your future campaigns.

Choose your own colors

Configure your color palette to design an email based on your branding colors.

60+ snippets

60+ dynamic & static snippets that will follow your brand colors.

Auto generate dynamic blocks

Theme provides several dynamic snippets for products, blogs and events. Just select the records and rest will be generated automatically.

Fully responsive

Display optimally your email on whatever screen: desktop, laptop, tablet or mobile.

Undelivered emails

Track last 24 hours undelivered emails, and get notified why they failed.

Mail server

Set up several email servers with their own IP/domain to optimize open rates.

Manage Campaigns

Import contacts

Easily import your contacts to Odoo from any CSV document

Create custom mailing lists

Segment your subscriber's database by assigning them to one or several mailing lists.

You can also select your customers, leads or opportunities from CRM as the recipients of your campaigns. 

Lead generation from mass mail open

Create a new Lead/Opportunity when a customer opens an email sent through a campaign.


Reply to

Specify an email to which the recipient can reply by clicking on the “Reply to” button from his inbox.

Schedule

Select a time and date to schedule your campaign to be sent later.

Sample testing

Send a sample of your mailing to selected email addresses to get a preview before actually launching it to your whole mailing list.

Opt-out

Automatically remove from your mailing list the contacts who opted out

A/B testing

Send your email to a fraction of your email list.

Reporting & Business Analysis

Archive your campaigns

Keep track of all emails sent and stock them in database.

KPI’s

Get real-time statistics on emails' performance: number of leads and orders created, revenue generated, delivery rate, open rate, click rate, bounce rate.

Tracking links

Add a tracking code to the links within your email campaigns and get a complete view of the performances for each campaign on a dedicated dashboard.

Measure your revenues

Follow your opportunities through CRM and analyze the conversion rate, the expected revenue and the generated revenue of each of your campaigns. Use filters for more in-depth analysis.

RFM analysis

RFM analysis is a data driven customer behavior segmentation technique.

RFM stands for recency, frequency, and monetary value.

RFM is a method used for analyzing customer value. As you can gauge, RFM analysis is a handy method to find your best customers, understand their behavior and then run targeted email / marketing campaigns to increase sales, satisfaction and customer lifetime value.

Fully Integrated

All-in-one unified business application systemise and analyse your business

Sales

Streamline Sales Processes to Boost Customer Engagement and Drive Revenue Growth

Contract

Seamless Oversight of Recurring Revenue and Contractual Agreements

Purchase

Streamlined Supplier Engagement and Procurement Process Management

Inventory

Optimize Warehouse Operations with Intelligent Inventory Replenishment

Point of Sales

Transform Retail Transactions with Cutting-Edge, User-Friendly POS Technology

Marketing

Strategically Craft, Dispatch, and Monitor the Efficacy of Email Marketing Initiatives

Project

Coordinate, Allocate, and Evaluate Project Outcomes with Enhanced Precision

 

Accounting

Automate Invoicing with Integrated Sales and Operational Milestones

Human Resources

Comprehensive HR Suite: Timesheets, Attendances, Leaves, Expenses, Payroll

Ecommerce

Elevate your online marketplace with a Fully Adaptable SEO E-commerce Platform

MOXOGO

Solutions Tailored to Your Industry

Business Management

Every Business - CRM, Sales, Productivity Booster 

Contract Subscription

CRM, Sales, Contract, Purchase, Productivity Booster

Wholesale Distribution

CRM, Sales, Purchase, Inventory, Productivity Booster

Retail Management

CRM, Sales, Purchase, Inventory, POS, Productivity Booster

Project Management
CRM, Sales, Project, Tasks, Productivity Booster
Job Costing

CRM, Sales, Job Costing, Purchase, Inventory, Productivity Booster

Resource Planning

CRM, Resource Planning, Human Resources, Productivity Booster

Visitor Management
Contacts, Visitor Management, Productivity Booster
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