Email Marketing

Design, Send, Convert and Track Your Email Campaigns Efficiency

The Email marketing module is an advanced tool for marketing purposes that can help improve your marketing strategy and customer relations.

With this, you can design and create emails with respect to the nature of your campaign to the customers.

This platform helps to ensure that your customers are well informed of your new campaigns and help to track customers’ participation in the campaigns.

You can efficiently manage and categorize your campaigns to manage them more easily without the need for 3rd party marketing tools. 

Effective Email Marketing will help in:

Increasing Audience Engagement

Improving Email Personalization

Increasing Customer Acquisition

Improving Customer Retention

Increasing Your Brand Awareness

Email Marketing

Drag & drop editor

Use our pre-made building blocks to structure your email. Insert headers and footers, calls-to-action, images, links, snippets and many more in just a few clicks.

Personalize

Add your text and graphics in real-time directly within the editable content of your building blocks and get a live preview of what your email will look like.

Templates

Save your emails as a template and reuse them for your future campaigns.

Choose your own colors

Configure your color palette to design an email based on your branding colors.

60+ snippets

60+ dynamic & static snippets that will follow your brand colors.

Auto generate dynamic blocks

Theme provides several dynamic snippets for products, blogs and events. Just select the records and rest will be generated automatically.

Fully responsive

Display optimally your email on whatever screen: desktop, laptop, tablet or mobile.

Undelivered emails

Track last 24 hours undelivered emails, and get notified why they failed.

Mail server

Set up several email servers with their own IP/domain to optimize open rates.

Manage Campaigns

Import contacts

Easily import your contacts to Odoo from any CSV document

Create custom mailing lists

Segment your subscriber's database by assigning them to one or several mailing lists.

You can also select your customers, leads or opportunities from CRM as the recipients of your campaigns. 

Lead generation from mass mail open

Create a new Lead/Opportunity when a customer opens an email sent through a campaign.


Reply to

Specify an email to which the recipient can reply by clicking on the “Reply to” button from his inbox.

Schedule

Select a time and date to schedule your campaign to be sent later.

Sample testing

Send a sample of your mailing to selected email addresses to get a preview before actually launching it to your whole mailing list.

Opt-out

Automatically remove from your mailing list the contacts who opted out

A/B testing

Send your email to a fraction of your email list.

Reporting & Business Analysis

Archive your campaigns

Keep track of all emails sent and stock them in database.

KPI’s

Get real-time statistics on emails' performance: number of leads and orders created, revenue generated, delivery rate, open rate, click rate, bounce rate.

Tracking links

Add a tracking code to the links within your email campaigns and get a complete view of the performances for each campaign on a dedicated dashboard.

Measure your revenues

Follow your opportunities through CRM and analyze the conversion rate, the expected revenue and the generated revenue of each of your campaigns. Use filters for more in-depth analysis.

RFM Analysis

RFM analysis is a data driven customer behavior segmentation technique.

RFM stands for recency, frequency, and monetary value.

RFM is a method used for analyzing customer value. As you can gauge, RFM analysis is a handy method to find your best customers, understand their behavior and then run targeted email / marketing campaigns to increase sales, satisfaction and customer lifetime value.

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